Here's the basic idea from Rachael's site:
Basically, the Campaign is a way to link those of us in the writing community together with the aim of helping to build our online platforms. The Campaigners are all bloggers in a similar position, who genuinely want to pay it forward, make connections and friends within the writing community, and help build each others' online platforms while at the same time building theirs.
I originally referred to my Writers' Platform-Building Campaigns as "Crusades", but I've recently changed that name for reasons including this one. So we'll be referring to ourselves as Campaigners rather than Crusaders from now on (and I hope you can all get behind the new name as strongly as you did behind the original one).
In 2010 we had 55 people take part, many of whom have become great blogging friends. We saw our followers skyrocket and the comments on our posts increase, and had fun taking part in the Challenges as well (kartofflepuffer anyone???).
In February 2011, we had 217 people take part before I closed the List, and many more who wanted to join. I made so many wonderful friends, and heard of some awesome connections and friendships being made between other writers. The new Group concept worked very well, and we saw Group interviews, get-to-know-you sessions, a Choose Your Own Adventure bloghop, among other things. The Challenges were again heaps of fun - I think we'll all remember the goldfish bowl flash fiction for a long time! And the Show Not Tell Challenge in April (linked with Arlee Bird's A-Z Challenge) was a ball of fun too!
I can't wait to see what fun comes out of this Third Campaign!
As the Campaign kicks off, you'll have the names and blog addresses of the Campaigners on my List of Campaigners page (above), so you can keep in touch with the other Campaigners. That way you’ll have a list of bloggers in the same position as you, who genuinely want to help you succeed. And you'll be able to meet those who have the most in common with you. You can visit their blogs and other places they haunt, follow along, leave comments galore, and share your highs and lows as you journey through the blogosphere and build your online platform. And they'll be doing the same for you.
Sounds exciting and I look forward to taking part in the challenges. Go read the rest of the post for the details. Who's signed up?